Dave Richmond has combined his work with his love of beer for more than eight years with the Madrigrano families, and is now Global Brands Manager at Beer Capitol Distributing-Lake Country in Sussex. In his position, Dave is responsible for coordinating the marketing and merchandising programs for all the Global brands. The beer products featured in his blog are primarily those distributed but not limited to by Beer Capitol Distributing Lake Country.
I’ve been lucky enough to combine a passion of mine, beer, with my career. I’ve been working with W.O.W. Distributing Company for about 5 years now, and am currently working as the allied brands manager, meaning I work with the many different brands of beer we distribute around Waukesha, Ozaukee, Washington and Dodge counties. I get a firsthand look at new brands and trends in the industry.
I thought this would be a great place to share some of what is going on in the beer world around here – tips, news, trends. I hope to be able to share news of what W.O.W. is doing around the community as well. Distributors are an essential, but sometimes overlooked, piece of the chain that brings all your favorite brands to stores and restaurants near you.
Please feel free to comment and let me know if there is something you’d like to see more of. And, be sure to spread the word to your beer-loving friends!