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The Beer Guy

Dave Richmond has combined his work with his love of beer for more than eight years with the Madrigrano families, and is now Global Brands Manager at Beer Capitol Distributing-Lake Country in Sussex. In his position, Dave is responsible for coordinating the marketing and merchandising programs for all the Global brands. The beer products featured in his blog are primarily those distributed but not limited to by Beer Capitol Distributing Lake Country.

Take the Tour

Maybe you’ve got friends or family in from out of town.  Or maybe you've just got an afternoon to kill.  Whatever the reason – and you don’t really need one – checking out some of our local brewery tours is great, inexpensive fun.

Not only do you get to see where and exactly how some of your favorite hometown beer is born, you’ll undoubtedly come away with some trivia to enlighten your friends or boss with.

Here are two popular options:

LAKEFRONT BREWERY, 1872 N. Commerce St.
Web site:
They’re not joking when they call this tour “infamous.”  Most Friday and Saturday tours sell out fast and even faster when there’s a Brewer’s game or Summerfest is on, so come early and be prepared to wait in line.  That said, there’s a reason this tour sells out.  First, it’s a great value. For $5 you get a souvenir Lakefront glass and four beer vouchers to use as you go through the tour.  Secondly, the tour guides are hilarious and keep the mood light and fun.  While the beers available for sampling during the tour change by season, you can usually count on Riverwest Stein, Eastside Dark and Cattail Ale being on tap.
Details:  Tours are $5 and are held at 3 p.m. Monday – Thursday; additional tours are offered on Fridays at 5:30, 6, 6:30, 7 and 7:30 p.m.  These additional Friday tours are $10 but they come with a $5 coupon for the brewery’s restaurant, Lakefront Palm Garden.  Saturday tours ($5) are at 1, 1:30, 2, 2:30 and 3 p.m.  A special tour detailing the brewery’s efforts to be an environmentally friendly operation are guided by president Russ Klisch and begin at 3:30 p.m. on Fridays.  No reservations taken.
December tours extended:  As an early holiday gift, Lakefront is adding more tours the their regular schedule at the end of the month.  Dec. 24 – 27 and 31 at 1, 2, and 3 p.m.  And on Dec. 28, tours will run every half hour from 1 – 7:30 p.m.

Web site:
First off, this one is FREE.  It lasts about an hour and includes an informative video and up-close look at the brew house and the company’s brewing process, packaging center and historical caves.  The tour concludes with some frosty beer sampling in the Miller Inn or if weather permits, in the beer garden.  Some of the beers up for sampling will include Miller Lite, Miller Genuine Draft and High Life.
Details:  Tours generally run from 10:30 a.m. – 3:30 p.m. Monday through Saturday.  That said, the tour schedule is updated daily so before you head down, call 931-BEER for exact times.   For groups of 15 or more call 414-931-3552 for reservations (not available on Saturdays).

So, what's my next topic on tap?  Yours.

Since September, I’ve offered my opinion, tips and ideas of all things beer on this blog.  Now, it’s time to hear from you.

Got a beer topic you’d like me to tackle?  A mystery of the malt, barely and hops that you need unraveled?  Send me an email about it to

I can’t say I’ll address every inquiry but if it’s something I think others will find value in learning about, I’ll give it a go and post what I know/learn here.

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