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Les Moise owner sets his sights on Mequon location

Building aesthetics not up to standards, some commissioners say

Sept. 13, 2011

Mequon - A vacant lot that was once the site of a hardware store will be the next Les Moise, a sporting goods store.

David Rosman, owner of Les Moise, brought his plans for the 10,500-square-foot building to the Plan Commission on Monday.

The commission went out of its way to make sure that Rosman knows his business is welcome in the city, but commissioners want some tweaks in the building design.

Rosman said he wants to build a masonry block building similar to the Les Moise building in Brookfield.

"We feel it falls short of the standards for Mequon," Jac Zader, assistant community development director, said.

Commissioner Martin Choren said he was pleased to have a development for the site.

"I acknowledge the desire to match architecture somewhere else," Choren said. "We need to look at different materials and ways to approach this."

Commissioner David Romoser chided his colleagues, noting the difficulties with getting financing and building in the current troubled economy.

"We need to weigh the aesthetic desires against the realities of the economy," Romoser said.

Choren, an architect, said there are ways to improve the appearance of the building without spending a lot of money.

Rosman agreed to work on changes to the building but held his ground on a request to remove a line of parking in front of the proposed building. His plan has two rows of parking in front of the building at 10130 N. Port Washington Road.

"We prefer parking the way we show it," he said. "One row won't work in a retail application."

The bulk of his business is family-oriented, with people carrying items such as snowboards into the building.

The commission agreed to allow Rosman's parking plan but asked for changes to the building.

"This is a timing issue for me," Rosman said. "This was an August Plan Commission item and that meeting was canceled."

Further delays could hamper start of construction before winter sets in, he said. He hopes to have the business opened and operating for the holiday shopping season in December 2012.

Mayor Curt Gielow said he would call a special Plan Commission meeting to review the building plans if necessary or they can be reviewed at the Oct. 10 commission meeting.

Rosman operates a Les Moise store in Whitefish Bay as well as the one in Brookfield. When completed, the Mequon store will replace the store in Whitefish Bay.

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