Roundy’s plans Metro Market

Building would be 60,000 square feet, replace Pick ’n Save

Sept. 25, 2008

Roundy’s officials hope to replace the 40,000 square-foot Pick ’n Save grocery store in Mequon with a 60,000-square-foot Metro Market a few blocks north on Port Washington Road.

While the Planning Commission liked the concept presented Sept. 22, Roundy’s and several surrounding property owners need to sort out a traffic issue before moving forward with plans.

The new store would be located at 11558 N. Port Washington Road, on a 7.5-acre vacant site served by a private road owned by Elite Fitness, 11616 N. Port Washington Road. Elite is located at the end of the private road. Patrons from North Shore Cinemas, 11700 N. Port Washington Road, directly north of Elite Fitness, also use the private road.

Michael Schmidt, corporate vice president of Roundy’s, said he is working with the owners of Elite, and if the Metro Market concept moves forward, they would ask for the city to take over the private road, making it a public street. The road would need to be improved in order to be a public street.

Jac Zader, assistant director of community development, said the city would likely require the installation of traffic signals at what would be a new intersection with Port Washington Road as a condition for the development.

Policy decision on size needed

Schmidt said market research shows a Metro Market would be a good fit for the city.

“It is in our best interest to operate as a Metro Market,” he said. “This will be the flagship store of our company, better than the Metro Market downtown, which was a rehab of an old store.”

Metro Market would have 700 produce items versus 400 in a typical grocery store, he said.

More items means a larger store, and that size concerned the commission.

Commissioner Anthony Karabon said two different visioning committees recommended keeping out big-box stores.

Fourth District Alderman John Wirth, a commission member, noted the Pick ’n Save at 40,000 square feet is the largest retail building in the city. Wirth said he likes the concept but the city has a policy decision regarding the size of the Metro Market building.

“Once you build a larger building, we have its use there,” he said. “The issue will be raised, how do we differentiate between a furniture store wanting 60,000 feet or an electronics store wanting that? What do we do with this building when (Metro Market) no longer is there?”

Allowed in different zoning

Schmidt said Roundy’s will work with the owner of the building where Pick ’n Save is located, 11300 N. Port Washington Road, to assist in finding a tenant should the store move.

Mayor Christine Nuernberg said she believes people in the city would like a Metro Market.

“If amenities come in that size store, then we have to accept that size building or shop a Metro Market elsewhere,” she said.

Mary Buckley can be reached at (262) 446-6615.

Next step

WHAT: Planning Commission discussion on a parking lot swap with Marcus Cinemas and the relocation of Elite Fitness’ entrance

WHEN: 7 p.m. Monday, Oct. 6

WHERE: City Hall, 11333 N Cedarburg Road

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