New Mattress Firm Store Opens in Mequon Projected Economic Impact to be more than $816,000

Dec. 21, 2012

MEQUON, WISCONSIN – (December 20, 2012) – Mattress Firm, Inc., the market share leader in mattress sales for Wisconsin and the largest mattress retailer in America, will open its first store in Mequon this Friday, Dec. 21 at 11311 North Port Washington Road, just in time for the holiday season.

Mattress Firm is the first and only local retailer in Mequon to offer an extensive selection of innerspring and specialty mattresses from every leading national brand, including Tempur-Pedic®, Sealy®, Sealy Optimum™, Stearns & Foster®, Aireloom® and Vivon™; as well as locally-manufactured national brands Serta®, iComfort®, Simmons®, ComfortPedic® and factory-direct Symbol Mattress. The company is also the only local retailer to guarantee the lowest price on every national mattress brand and absolute refunds if customers are not fully satisfied within 100 days of their purchase.

“We’re pleased to bring Mattress Firm’s leading brands and unmatched guarantees to Mequon,” said Chuck Dawson Mattress Firm Wisconsin Franchise President. “Our one-of-a-kind, streamlined shopping experience allows consumers to comparison shop between manufacturers, making it easier and more affordable to find the mattress that’s right for our customers.”

The new store occupies 4,581 square feet and is open seven days a week: Monday - Thursday 10 a.m. - 8 p.m., Friday 10 a.m. – 9 p.m., Saturday 10 a.m. - 8 p.m., and Sunday 12 p.m. - 6 p.m. Additional Mattress Firm stores in southeastern Wisconsin area include:

• Bayshore Town Center
• Beaver Dam
• Brookfield
• Delavan
• Franklin
• Greenfield
• Lake Geneva
• Milwaukee
• Mount Pleasant
• Oak Creek
• Oconomowoc
• Pewaukee
• Pleasant Prairie (Initial location)
• Racine (Superstore/Clearance Center)
• Sheboygan (Superstore/Clearance Center)
• Waukesha
• Wauwatosa
• West Allis
• West Bend (Superstore/clearance center)

Local and Statewide Impact

The projected economic impact for the Mequon store is estimated to be $816,204 to the local community within the next year. To date, Mattress Firm has injected more than $29 million into Wisconsin’s economy. In addition, Mattress Firm has created more than 100 positions statewide, including approximately 70 store associates, who have each received 100 hours of training.

In about two years, Mattress Firm has experienced tremendous sales growth and is Wisconsin’s number one for market share in mattress sales in 2012, as well as America’s largest mattress retailer. The local franchise has grown at nearly a one-store-per-month rate, adding a total of 38 retail locations including six superstore/clearance center locations and two distribution centers in Wisconsin. The Wisconsin franchise is the largest Mattress Firm franchise in the country.

About Mattress Firm Wisconsin

Mattress Firm Wisconsin is the largest Mattress Firm franchise in the country with 38 retail locations in the state, including six superstore/clearance center locations. Mattress Firm Wisconsin is the first and only local retailer in Wisconsin to offer an extensive selection of specialty mattresses from every leading national brand, including Tempur-Pedic®, Sealy®, Simmons®, Serta®, Vivon™, Aireloom®, iComfort® as well as Symbol Mattress beds, which are handcrafted in Watertown, Wis. In addition, all Serta and iComfort® products are manufactured in Beloit, Wis., and all Simmons® and ComfortPedic® products are manufactured in Janesville, Wis. Mattress Firm Wisconsin is also the number one retailer for Tempur-Pedic® mattresses in both America and Wisconsin. For more information about Mattress Firm Wisconsin and its locations, visit



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