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Cascio Interstate's Summerfest GrooveStage Features Local/Regional Original Music

May 13, 2010

In keeping with a 64-year history of promoting Milwaukee-area and regional musicians and their music, Cascio Interstate Music, Wisconsin’s largest music store and among the nation’s largest independent music companies, heads once again into Summerfest with eleven straight days of LIVE, LOCAL and ORIGINAL Music on their stage. From Thursday, June 24th through Sunday, July 4th, the Cascio Interstate Music GrooveStage will exclusively feature 66 original and new music bands during Summerfest.


The Cascio Stage offers fans the opportunity to see up-close just what Milwaukee has to offer in the way of new and original music. "For over forty years," says Cascio Interstate CEO, Michael Houser, "Summerfest has made a point of showcasing great artists and their music. This year, Cascio Interstate Music is again proud to provide opportunity at our exclusively local and original stage for Milwaukee plus other Wisconsin and regional-area bands with the perfect venue to display their outstanding talents, at our Cascio GrooveStage. We believe this is a way for us to positively present artists right here in our community who deserve attention at Summerfest, the World’s Largest Music Festival.”


Houser adds, “We are additionally delighted to have our 2 great Indie partners back this year as stage co-presenters. Both the Shepherd Express and WMSE Radio 91.7 FM provide promotional efforts for the bands and our GrooveStage. We believe having these two Milwaukee media fixtures involved with us will help continue to make the stage a success.”


Celebrating its fourth year at Summerfest, the Cascio GrooveStage remains in the same location as 2009, between the Harley and the Briggs stages.


The lineup is more than impressive, spanning many diverse genres from indie and alternative to hard rock, funk, and Americana sets. A sampling of bands scheduled to appear include Collections of Colonies of Bees, The Wildbirds, John the Savage, I'm Not A Pilot, Fable & the World Flat, The Invaders, The Etiquette, and more. For more information, visit, or log on to for show schedules and late-breaking Cascio GrooveStage news.


Since 1946, Cascio Interstate Music has based its business around serving the needs of Milwaukee-area musicians. Cascio's Summerfest Stage personifies the company's ongoing quest to highlight this huge talent pool of significant artistry.


Cascio Interstate Music is among the nation’s top independent musical instrument retailers, as the 12th largest musical instrument dealer in the United States. Cascio has been operating for 64 years, headquartered in the suburban Milwaukee, Wisconsin marketplace, which houses its retail Superstore, Call Center, Web Center and corporate offices. Its Distribution Center in Waukesha, WI handles over 40,000 items. Cascio Interstate offers a wide selection of musical instruments, fine pianos, accessories, sheet music, private music lessons, free in-store educational clinics, rentals, repairs, and more. More information on the Company is available at


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